The ADDY Awards® primary purpose is to recognize excellent creative work utilized in the marketplace the previous year. PPAF joins 210 AAF member clubs nationwide in sending the local winners to one of 14 regional competitions, with those winners proceeding to national finals. The ADDY Awards® Committee is responsible for organizing and directing our local advertising competition and banquet. The tasks for this committee include forming and organizing an ADDY Awards committee, setting a realistic timetable for all related areas, reviewing previous years financials and improving them when possible, lining out judges from markets other than our own, mailings and publicity, managing the ADDY Awards entry process and all entries (including Silver Medalist and Everest candidates and judging), coordinating all aspects of the ADDY Awards show (from entertainment to food), arranging for the processing and distribution of all awards, forwarding winners to District and processing ADDY Awards duplicates.
The focus of the Education/Public Service committee is to create programs and/or member functions that look to educate industry and business professionals as well as students on subjects related to the Advertising industry. These programs vary from year to year as the committee finds new ideas or expands on old ones. Some examples from previous years include, Media Day, Shadow Day and School Career Day.
In the past, this committee was an Auction committee. PPAF is broadening this committee to include other fundraising events and ideas. Some of these include silent auctions at luncheons, wine tastings and other events centered around a fun and creative atmosphere.
The Membership committee is vital to the well-being and overall longevity of the association. The main focus of this committee is to recruit, maintain, and involve members. Some of the responsibilities of the committee include formulating/maintaining new membership booklets/pamphlets, one-on-one contact with potential members, phone calls/invitations to poorly attended members, greeters at all functions, the writing and conducting of member surveys, and encouragement for committee involvement with current members. Membership can also works closely with other committees to promote membership.
The Program committee has a great responsibility, as they are the ones who insure the continued attendance to PPAF functions. The committee is responsible for securing all speakers and speaker related arrangements. Monthly functions are not limited to luncheons and can be changed to a social or other event as the committee sees fit.
The PR/Communications committee is one of the largest committees of the PPAF. Their job covers many areas and requires good organization and delegation. This committee creates and coordinates all press releases, mailers (including the newsletter and monthly event invitations), all website related activities, and government relations
The goal of the sponsorship committee is to form another revenue source for PPAF, and at the same time allow our membership to get involved in supporting the Association. The committee will be contacting individuals as well as companies to sponsor specific events and/or become yearlong sponsors. Note: Your participation on any of these committees (or in updating & maintaining the club web site) is welcome! Contact any of the board members for further information on how you can become an active member.
As a member of a local advertising club or federation, you are affiliated with the American Advertising Federation (AAF), 52,000 professionals in 220 professional advertising clubs, 220 college chapters, and 145 corporations. At its Washington D. C. headquarters and Western Region Headquarters in San Franciso, AAF works to serve its members by advancing the broad interests of the advertising industry, including the freedom to truthfully advertise legal products. Through effective government relations, public and professional education, self-regulation, public service campaigns, and recognition of excellence in advertising, AAF achieves its mission to promote and protect the advertising industry. To effectively service its members' needs, AAF is geographically organized into 15 districts which operate as a link between AAF and its local members. Annually, each District's members elect a Governor to serve on the AAF National Board of Directors. District Governors represent the interests and concerns of the club members in national policy decisions, and contribute to effective communication and member service. AAF Works With its Advertising Clubs to confront federal, state and local threats to advertising interests and freedoms by: